Göteborg Hajarna Baseball Team
Göteborg Hajarna requested a much needed identity revamp of there baseball club. The “Gothenburg Sharks” has been around since 92’ and since then they had two identity facelifts. Now they’re are hungry and been a popular team among recent years, So it is time for a new more aggressive look with the hopes of making baseball a serious sport contender in Sweden.
Swedens popular sports are Football, Ice Hockey and Handball therefor the communities invest more in these specific sport programs than in Baseball. The new Sharks Identity plans to attract more kids to come join the team and develop them to future ball players.